our unique ingredient
BEST INGREDIENTS, BAAAAAA NONE
New Zealand wool is soft and strong, much like a hug from an old friend on a windy hilltop. And it turns out New Zealand wool can be processed to hold and nourish our hair too. It's why our products use the natural strength and binding power of bioactive keratin.
Derived and extracted from pure New Zealand sheep's wool, bioactive keratin makes sure those mane-boosting proteins and amino acids are kept intact (unlike most hair care products - which use hydrolyzed keratin, an ingredient extracted from animal hooves and ears - yuck!)
JUST WHAT THE DOCTOR ORDERED
Bioactive keratin was originally developed by scientists to heal wounds and severe burns. This form of keratin technology is not only kinder to our sheep friends, it also mirrors the damage to your hair's internal structure then works to rebuild it from the inside out. So it'll be your reliable pal on the bathroom shelf, even when conditions get as wild as that New Zealand hilltop.
Bio-active keratin (left side of zipper) perfectly matches hair keratin (right side of zipper). They link together to lock the structure in place. this structure is essential for the protein to perform its role, keeping hair strong & flexible.
Other keratin technologies break up the protein when extracted & damage the amino acids, losing the important zipper traction needed to bind for genuine hair repair. This keratin is NOT a functional keratin.
AND IT TICKS ALL THE BOXES
✓ iconic Australian brand
✓ tested on us - not animals
✓ unique keratin technology
✓ superlative active ingredients
✓ salon-exclusive range
✓ and most of all – our products actually do what it says!
*Pure New Zealand wool is a 100% natural material. Farmed throughout the pristine countryside of New Zealand, the sheep grow a thick fleece of wool to protect themselves from New Zealand’s harsh winter. This wool is harvested during Spring so that the sheep do not have a full fleece during the long, hot Summer. During Fall the fleece grows back in readiness for the coming winter. The wool is harvested by shearing, using electronic clippers in much the same way as getting a haircut. Following shearing, the sheep return to the fields to continue grazing and raise their young. No animals are harmed at any stage of the wool harvesting process.